Don't try to be too cute
The whole purpose of communicating is getting your message across in an effective way so that people understand what it is you want them to do or believe.
Lots of people get tripped up on cutesy, complicated, intricately pieced together ways of writing and speaking.
They think it will sound impressive, and witty, and sophisticated, and hip and cool. When what it usually ends up sounding like is confusing.
And if there is one rule of communication that I want you to take away from our interactions, it's this: you only have one opportunity to get your message across. That's it.
From the second someone gets lost, or feels like they're getting lost, you've lost the opportunity to accomplish your goal.
The first time, "Huh?" falls from their lips that's it. You're toast.
There are a couple of key reasons for that.
1) As soon as someone starts focusing on what they may have missed of what you just said, they are no longer focusing on what you're saying now. That means they not only did not get what you said before, they're not getting what you're saying now and may miss what you say next.
2) These days, people are not captive audiences with few entertainment options to occupy their time. They have millions that are readily accessible.
All of the power is right in their hands.
All it takes is one tap of a button for them to say, "Buh bye" to you and your message and all of the hopes and dreams you thought they might help you fulfill.
So, pretend like you're talking to someone who's extremely distracted and you want them to understand what you're saying the first time around. You capturing their attention in the first place, in this current environment, is a gift that is not to be squandered.
How do you do that? You do that by using clean, concise, easy to understand sentence structure that doesn't have people working too hard to understand what you're trying to tell them.